KUALA LUMPUR February 5, 2025 – ZUS Coffee clarifies customer concerns as they face a slight price increase due to inflation in stock market prices.
As social media users raised questions about the price change, ZUS Coffee quickly responded by sending detailed emails to their customers. The local coffee chain shared that this was the toughest decision they had made in their five years of business, especially after covering the costs last year.
Facing this challenging situation, ZUS Coffee made the difficult decision to increase product prices by RM0.30. The company also shared informative infographics, explaining how global supply chain disruptions, driven by climate change, have caused the rising costs of coffee beans and cocoa. As a progressive local business, ZUS Coffee found it necessary to adjust its prices in response to these market changes.
The Public Reacts
“Why didn’t ZUS inform anything? Is this how they treat their customers?”
While ZUS’s statement addressed the issue clearly, some customers highlighted the company’s failure to issue an early notice to consumers. This led to a small backlash, particularly on online platforms such as X and TikTok.
However, many others expressed their support for ZUS, stating they didn’t mind paying an extra 30 cents if it meant the coffee chain could continue offering high quality drinks. It’s also important to recognize the need to support such a rapidly growing local business, especially during the downfall of other coffee franchises due to the recent boycott.
ZUS Coffee For The Future
ZUS Coffee expressed their heartfelt gratitude for the unwavering support they have received over the past five years and sincerely apologized for any inconvenience caused by this difficult decision. Devoted to delivering only the best for all, they ensured that basic coffee drinks including Espresso, Americano, CEO Latte, Coconut Latte, and CEO Coconut Latte, remain at their original price point.
“Quality products are a necessity, not a luxury.” – ZUS Coffee
