KUALA LUMPUR Feb 24, 2025 – Malaysia Aviation Group (MAG) and the Singapore Tourism Board (STB) have strengthened their partnership in a bid to increase travel between Malaysia and Singapore.

Joint Marketing Efforts to Boost Tourism

This renewed collaboration marks the next phase of their strategic alliance to boost tourism and attract more Malaysian visitors to Singapore.

In an official statement, MAG revealed that the key focus of this partnership will be on joint marketing efforts and creating exclusive offers to make Singapore a more enticing destination for Malaysian travelers. By working together, both organizations aim to drive greater tourism spending while increasing foot traffic to Singapore’s major attractions.

As part of this renewed collaboration, MAG and STB will unveil a series of destination marketing campaigns that feature Malaysia Airlines and Firefly crews enjoying Singapore’s renowned landmarks. These will include popular sites like Gardens by the Bay, the Singapore Flyer, Resorts World Sentosa’s SEA Aquarium, Universal Studios Singapore, the Mandai Wildlife Reserve, and the Museum of Ice Cream.

Enhanced Travel Perks for Customers

MAG also noted that in celebration of their third year working together, the partnership will bring about improved travel perks for their customers. Malaysian travelers can expect additional benefits, such as exclusive boarding pass privileges in Singapore, adding more value to their travel experience.

Strategically planned for peak travel seasons, including year-end holidays, school breaks, and festive periods, these initiatives will provide more affordable and accessible travel opportunities for tourists. The new campaigns will coincide with Firefly’s expanded Subang jet operations, with direct flights to Changi International Airport (SIN) set to begin on March 25, 2025. This expansion will offer more flight options for both leisure and business travelers.

Dersenish Aresandiran, MAG’s Chief Commercial Officer, expressed excitement about continuing the collaboration with STB, noting that Singapore remains a key destination in the MAG network.

“In this next phase, we look forward to showcasing Singapore’s vibrant tourism offerings while delivering more value to our customers through exclusive products and promotions,” he said.

Terrence Voon, STB’s Executive Director for Southeast Asia, also shared enthusiasm about the deepened partnership. He highlighted that the new joint efforts would provide more tailored promotions in Singapore, encouraging Malaysian travelers to discover the city’s unique experiences and dynamic offerings.