KUALA LUMPUR, 25 March 2025 – The Malaysia External Trade Development Corporation (MATRADE) has set an ambitious goal to increase the nation’s export value of goods by 5% in 2025, a strategic move aimed at supporting Malaysia’s broader economic recovery and global trade competitiveness.
The announcement comes amid improving global trade conditions and Malaysia’s efforts to diversify export markets and reinforce its position as a reliable, high-quality goods exporter.
Strategic Focus Areas for Export Expansion
Speaking to the media, MATRADE Chief Executive Officer Dato’ Wan Latiff Wan Musa said the agency will implement several strategic measures to meet this growth target:
- Expansion into new emerging markets, including Africa, Central Asia, and Eastern Europe.
- Product diversification within key sectors such as electrical & electronics, palm oil, petrochemicals, and halal-certified goods.
- Enhanced focus on high-value manufacturing, green products, and digital exports.
“Our strategy is to help Malaysian exporters tap into resilient sectors, leverage free trade agreements, and build sustainable export growth,” said Dato’ Wan Latiff.
Driving Exporter Readiness and Global Competitiveness
MATRADE will increase support for local exporters through:
- Capacity-building programmes focused on international standards and certifications.
- Trade missions, virtual expos, and B2B matching events in strategic markets.
- Digitisation incentives for SMEs to market and sell their products via global e-commerce platforms.
The agency also plans to assist companies in aligning with ESG (Environmental, Social and Governance) expectations from international buyers—an increasingly important criterion in global trade.
Malaysia’s Export Performance and Outlook
In 2024, Malaysia’s total exports stood at RM1.45 trillion, with electrical and electronics (E&E) products remaining the largest contributor, accounting for over 35% of total exports.
The 5% growth target for 2025 translates to an additional RM72 billion in export revenue, which MATRADE believes is achievable given the global recovery and increasing demand for semiconductors, sustainable products, and halal consumer goods.
“With geopolitical shifts and supply chain diversification happening worldwide, Malaysia has a timely opportunity to become a preferred export hub,” added Dato’ Wan Latiff, CEO of MATRADE.
Support from Government and Trade Ecosystem
The initiative is fully backed by the Ministry of Investment, Trade and Industry (MITI), with inter-agency collaboration involving:
- MIDA (Malaysian Investment Development Authority)
- SME Corp
- Halal Development Corporation
- Exim Bank for export financing solutions
MITI Minister Tengku Datuk Seri Zafrul Abdul Aziz has stated that trade remains a pillar of Malaysia’s economy and a key driver of job creation, innovation, and industry growth.
A Pathway to Sustainable Export-Led Growth
As global markets evolve, MATRADE’s 2025 export target reflects Malaysia’s commitment to resilience, adaptability, and long-term economic strength. By combining market expansion, innovation, and sustainability, Malaysia is positioning itself as a next-generation trading nation.
For ongoing updates on Malaysia’s trade trends, industry insights, and global market opportunities, stay with ForwardMalaysia.my.
