Alicafé, the iconic Energy Coffee names Datuk Remy Ishak as Brand Ambassador
Alicafé, Malaysia’s No. 1 Tongkat Ali & Ginseng energy coffee brand, is powering up the nation through the launch of its latest bold new campaign, #KuasaKauKaw – a celebration of stamina, focus, and resilience for the modern Malaysian man. Alicafé proudly announces the appointment of Datuk Remy Ishak as its official Brand Ambassador, a choice that goes beyond celebrity endorsement. Datuk Remy Ishak isn’t just a familiar face on the big screen; he is the embodiment of the new wave of Malaysian men: confident yet grounded, ambitious yet principled, modern yet deeply rooted in his upbringing.
“Datuk Remy exemplifies the qualities we hold dear: boundless energy, perseverance and a deep respect for heritage and upbringing.”, said Yang Amat Dihormati Tengku Dato’ Setia Putra Alhaj bin YAM Tengku Bendahara Azman Shah Alhaj, Chairman of Power Root Berhad. “His two decades of success, newfound fatherhood and steadfast presence in our community make him more than a celebrity – his modern code of chivalry is a true reflection of today’s Malaysian man – one that exercises his values in thoughts, actions and belief.”
For over two decades, Alicafé has stood for energy with heritage, combining natural vitality with uncompromising coffee quality. This enduring formula has made Alicafé’s Tenaga Legenda™ the trusted choice of millions across Malaysia.
“I believe every success begins with the right energy. Alicafé embodies that active, energetic and inspiring lifestyle that aligns with my career journey. Becoming an Ambassador for Alicafé is not just a commercial collaboration, but also a way for me to support a true Malaysian product.” said Datuk Remy, when asked about his decision to work with Alicafé.
The media launch of Alicafé #KuasaKauKaw campaign officiated Datuk Remy Ishak as Ambassador, as he showcased his real strength on the King of Hammer machine, a simple yet powerful force to define #KuasaKauKaw. Held at the vibrant and luxurious Aurum The Exchange TRX , Imax Hall, this campaign truly reflects a fusion of the brand’s heritage and new-age values with a bold, modern vibe.
Remy’s lead role in the commercial underscores the brand’s belief that while men already possess inner strength, Alicafé Tongkat Ali & Ginseng coffee delivers a better, faster, more natural source of sustained energy. More than a campaign, Alicafé #KuasaKauKaw is a tribute to all men who drive society forward — celebrating their stamina, focus, and resilience in building a better life for themselves, their loved ones, and their communities.
